History
of the Company
The
Governor
Herbert
Austin was born on 8th November
1866 at Little Missenden, Buckinghamshire, England. His father, a
farmer, was Giles Stevens Austin and his mother was Clara Jane
Simpson.
He
was educated at Rotherham Grammar School and Brampton Commercial
College, where he studied Architecture. Aged sixteen he emigrated
to Melbourne, Australia, to join an uncle who was Works Manager of
Langlands Foundry, a Melbourne engineering firm. During the
following years he worked with various engineering companies, the
last one being a subsidiary of the Wolseley Company of Great
Britain.
He
married Helen Dron, daughter of James Dron on 26th December 1887 in
Melbourne. Herbert Austin, later had two daughters, and a son who
was killed in France in the First World War. At the age of 27 he
had an invitation from Frederick Wolseley to return to Birmingham,
England, to supervise the manufacture of sheep shearing
equipment.
He always had a passion for cars, partly because the long journeys
into the Australian outback gave him an insight into the need for
petrol driven vehicles. Two years on he built a tiller-steered
three wheeler car.
Wolseley
Autocar 1895
Spurred
on by this vehicle he carried on experimenting with various
designs. It was in 1900 he won first prize in the 1,000 Mile Great
Britain Trial with a four wheeler vehicle powered by a horizontal
single cylinder engine. In 1901 the Wolseley Tool and Motor Car
Company was founded at Adderley Park, Birmingham, with Herbert
Austin as Manager. Under his direction Wolseley cars of the next
few years won international renown. In the early summer of 1905 he
resigned and looked around for somewhere to start up on his
own?
After
various exploratory cycle rides around Birmingham. He came to
Longbridge, where he found a small derelict tin printing works,
which proved to be just what he wanted. It was situated beside the
Bristol Road, the River Rea and the joint Great Western Railway
line from Longbridge to Halesowen. The asking price was £10,000,
but after some haggling a price of £7,750 was agreed. Thus the
Austin Motor Company was born with £20,000 pounds capital,
financial help having been secured from friends.
By the end of 1905 he had shown his first cars at the Olympia Motor
Show. The first car produced in 1906 was a 25 hp Endcliffe Phaeton
costing £650.
Endcliffe
Phaeton
With
orders picking up, his workforce of skilled craftsmen increased and
in that year made 120 cars. One reason that he was able to get a
new car to the market place so quickly was because he was
multi-talented, a draftsman, skilled engineer and having marketing
expertise.
In 1913 he decided to start making trucks. The first example being
in the 2-3 ton range. This venture was short lived; having produced
about 2,000 in total, Austin decided to concentrate on
cars.
3
Ton Lorry
In
February 1914 the Company changed from private to public ownership
and the capital was increased to £50,000. In that year he produced
about 1000 cars with 2,000 employees. It must have seemed at the
time that he now had the capital to move the company forward. But
his vision was short lived, as in August the First World War began.
By September all the resources of the factory were harnessed to
turn out munitions. The armed forces’ appetite for weapons and
equipment of every kind increased so much that the factory expanded
accordingly, but this also gave rise to a lack of workers that
could get to the site both day and night. (Austin Village)
The next few years saw an explosion in size to the factory so that
by 1918, mainly due to the war effort there were 20,000 plus
employees mostly women. North Works (Longbridge Lane) had been
built along with the West Works (Bristol Road). South Works now
stretched back as far as the Birmingham-Gloucester railway line. It
even had its own flying ground on a flat-topped hill south of the
main works. Products
leaving the factory during this period included 2,000 trucks,
armoured cars, ambulances, generators, searchlights, 2,000 fighter
aircraft and 6,500,000 shells.
For his services to the war effort in 1917 he was knighted,
becoming Herbert Austin KBE, and was also awarded the Commander of
the Order of Leopold of Belgium. In recognition of his engineering
skills he became a Member of the Institute of Mechanical Engineers
M.I.Mech.E. Herbert Austin had become interested in politics and
was elected MP for the King’s Norton division of Birmingham as an
Unionist (Conservative) in 1918, an office he held for six
years.
At the end of the First World War all Government contracts were
cancelled, leaving Austin with 20,000 employees and little work.
The factory returned mainly back to producing cars, with the Austin
20 been the first vehicle to be put into production.
Austin
20HP Vitesse
Production
of the Whippet and Kestrel light aircraft ceased in 1920. It was
neccessary to reduce the workforce accordingly. Sales of the 20hp
were disappointing, so in 1921 a smaller version was rushed into
production and called the Austin 12. This proved to be a very
popular model and could be seen in London as taxicabs. Cost of the
four seater touring version was priced at £550.
These two models did not raise sufficient cash flow to maintain the
factory, administrators were called in to help turn the Company
round. As the situation got worse the day came when Austin had to
decide if the factory gates should be closed for the last time, or
if he should put an alternative plan to the workforce.
The story goes that in order to make the decisions. Herbert Austin
took a coin from his pocket and tossed it in the air, heads to
stay, tails to close. It landed heads up, so Austin spoke to the
workforce himself. He explained that the Company finances were not
healthy, but that the problems could be overcome. He required help
from the workers though. If they were prepared to work for one
month without pay, the Austin Motor Company could survive. Herbert
Austin appreciated that he could not ask this of the workers
without giving something in return and he offered those making the
sacrifice a job for life as long as the Company was there. That
coin, a half crown was mounted in the wooden panelling behind his
desk.
In
1922 the immortal Austin Seven was introduced; thus a whole new
class of small car was born. Because of demand, major expansion
took place, including the introduction of a flow-line system and
the use of conveyors.
Austin
Seven
Car
production continued and it was not till the 1925s that it was time
to expand the factory yet again. It grew to 62 acres and gave
employment to 8,000 workers who annually produced 25,000 cars.
Longbridge was now a great engineering centre with its own foundry,
forge and machine shops. It had its own body pressing, assembling
and painting plant, it had its own erection shops building engines,
gearbox, rear axle and steering, as well as facilities for the
final assembly of the finished car.
In the 1936 Honours List Sir Herbert Austin was created a Baron and
elevated to the peerage. He took the title of Lord Austin of
Longbridge. At the age of 69 he accepted the Chairmanship of the
Government-sponsored shadow factory scheme for aircraft production,
and during the next few years devoted much time to his new
responsibility. Therefore because of this the East Works was built
for assembling aircraft, including aero engine test cells and other
facilities. The first aeroplane to be built was a Fairey Battle
shown below. Click here for more
information
Fairey
Battle
In
March 1938 Leonard Lord joined the Company as Works Director. At
the early age of forty-two, having been Managing Director of the
Morris, Wolseley and M.G. company he had earned respect for his
management skills. It was also decided to re-enter the light
commercial vehicle field with a complete new range in January 1939.
As the shape reflected the contemporary Bedfords of the time these
became known as the "Birmingham Bedfords".
The most popular car produced at Longbridge at this time was
the Austin Seven.
In
1939 the 8HP version was introduced, and continued until 1947. A
10HP version came in 1939 and paralleled the 8HP until 1947. At the
same time as the 10HP version a 12HP version was announced in
August 1939, just before the second World War.
With the outbreak of war the factory soon had to change production
to supply the war effort. The same machines and hands that a short
time previously turned out highly finished cars took in their
stride the production of a whole miscellany of intricate parts for
the nation's war machine. The variety and quantities of articles
produced were staggering, from steel helmets to aircraft and
everything in between.
Lord Austin died on May 23rd, 1941, after a short illness at the
age of 74, and is buried in Holy Trinity Church, Rose Hill North
Worcestershire usually called “Lickey Church”.
The
funeral procession passing 'K' gate.
E.
L. Payton, interim chairman then retired four years later on
November 28th, 1945, whereupon Leonard Lord became Chairman and
Managing Director.
In 25th
June
1946 the First Millionth car was produced. In the following year
the A40 Devon was introduced. By 1950 annual production had reached
157,628 units. The new Car Assembly Building (CAB 1) was officially
opened in July 1951, and the A30 made its debut with the New 'A'
Series engine.
CAB
1
By
1952 the Company's factory site now covered 250 acres, with over
19,000 employees. In July of that year the British Motor
Corporation (BMC) was born, with a merger of the Austin and
Nuffield Organisations, enabling Britain's two leading
manufacturers to pool experience and productive capacity. Austin
was the dominate partner and so Longbridge became the headquarters.
An agreement was made with the Donald Healey Motor Company to
produce Austin Healey 100 sports cars. On 23 November 1953 the
second millionth car was produced. 1954 was quite significant in
that an agreement with the Nash Corporation of America produced the
Nash Metropolitan, which used the running gear of the A40 Devon
powered by the ‘B’ Series 1200 engine. Also launched was the
A40/A50 Cambridge.
Metropolitan
The
next few years saw the largest investment ever since the war, with
the following projects: a headquarters building which was known by
the workforce as the “Kremlin”, housing the senior management on
the top floor; on the ground floor were garages, which housed their
personal cars, but also, prototypes, along with a photographic
studio. When the new Design Office was built in 1961 a covered way
connected it to the “Kremlin”. At the back of this building was the
Styling Studio where clay models were created. A good many
photographs of styling concepts, or prototypes were taken in this
building, or outside in a courtyard.
Main
entrance to the 'Kremlin'
The
building housing Lord Austin’s office by “K” gate needed to be
demolished in 1957 to make way for a new machining shop, called No
5, and the South Engineering Block on the Lickey Road by the
Island. All the contents of “The Office” were carefully removed and
installed in the South Engineering Block and remained there until
early 2003 when it was relocated to the Conference Centre and
archive centre, formerly known as the Exhibition Hall by “Q”
gate.
At this time on the Bristol Road (North Car Park) a Large chevron
sign showed an aerial picture of the factory, and in large print
were the words “The Largest Self Contained Car Factory in the
World”, No idle boast, as most of the components needed in the
making of a car came in as raw materials. This was a far cry from
today’s production, when most items come to a car factory as
sub-assemblies, with the various suppliers producing items locally
and delivering them to the factory in what is currently called Just
In Time (JIT).
1955 heralded the 50th
anniversary
of the Longbridge plant. Leonard Lord laid the foundation stone for
the new Sales Block and Exhibition Hall, which included a
restaurant for staff and visitors.
To give some idea of the scale of operations at Longbridge in the
mid 50s. It employed 21,000 employees which produced annually over
193,000 vehicles. The plant consumed nearly 75,000 tons of coal
along with 1.7 million gallons of oil for electricity generating
and producing steam for the miles of heating pipes. Water
consumption over the whole site was 350 million gallons. It had a
Telephone exchange staffed by 10 operatives and the number you rang
was PRIORY 2101
Telephone
Exchange
It
had a modern Health Department built as a memorial to the late Lord
Austin, including X-ray apparatus, deep ray and radiant heat
equipment. There were two resident medical officers, and two
specialists attended two or three times a week. There were two
dentists and a technician, there were 8 Ambulance stations around
the plant manned by 25 qualified nurses, so an employee was never
more than 10 minutes away from medical attention. Operated in close
association with the Health Department was a Rehabilitation
workshop. Here injured workers could exercise stiff limbs, and at
the same time do a useful paid job of work by operating light
machines fitted with special manual or foot controls. To feed the
workers there were 16 Dining rooms and 4 snack bars, which alone
employed 215 staff. It employed 69 Works Police along with 33
Firemen. The internal Post Office despatched per week over 52,000
letters and postcards along with 1,500 parcels. To handle this
quantity of mail it employed 11 postmen, who had set routes around
the factory delivering and collecting at least twice a day. The
address was just Austin Motor Company PO Box 41 Longbridge
Birmingham, the PO box number never changed only the name of the
company in the 100 years.
Mini
(ADO15)
The
next milestone was the introduction of the Mini (ADO 15) in August
1959. Although production of the Mini was shared between Longbridge
and Cowley, the entire transfer power unit came from East Works. As
part of the preparation for the engine/gearbox components, part of
East works was cleared for the new transfer machinery, which were
Austin designed and produced in North Tool-Room. Trucks and 4 x 4
Gipsy were also being made there at the Cofton Hacket end of the
shop along with CKD
As part of the plan to increase production of the Mini work started
in 1960 on a new Car Assembly Building (CAB 2)
Multi-Storey
Car Park
To
house increased production at the factory in 1961 a multi-storey
car park with a total capacity of about 3,300 was built to house
the vehicles before dispatch. This was nine storeys high and
measured 114m long and 62m wide and at the time was the largest in
the world. The construction used was unique in that it would be
built by the Slab process developed by a American company and
licensed in the UK by the Wimpy.
Austin
1100 (ADO16)
It
was in the summer of 1962 that the Morris version was launched. CAB
2 was up and running so for a time the Morris 1100 was been
produced at Cowley and Longbridge. In 1963 the Austin version of
the 1100 was launched and production at Longbridge became 100%
Austin.
Austin
1800 (ADO17)
The
next milestone was the Austin 1800. This car at the time had the
most spacious passenger cabin of any car on the British market all
in a length of 13ft 8in. It was not long before it got the nickname
Land-crab.
BMC in July 1966 changed its name to British Motor Holdings (BMH)
with Sir George Harriman as chairman, On the 17th January 1968 BMH
was effectively taken over by Leyland Motors, and yet another name
change to British Leyland Motor Corporation.This lead to a changes
of management, with Sir Donald Stokes running what was now to be
called Austin-Morris. George Turnbull (Managing Director) and Harry
Webster (Technical Director)
Austin
Maxi (ADO14) Cowley Build
The
next major launch was the Austin Maxi (ADO14) although it was
badged as an Austin, all production took place at Cowley. In 1969
the Austin name was dropped and it was renamed Maxi 1500. One of
the main features of the Maxi which came out for the 1970 Motor
Show was the all new E series 1485cc and 1748cc engine. The
engine/gearbox was produced in a new factory built behind East
Works on a green field site.
British Leyland were now developing new models, the first on the
scene been the Morris Marina (ADO 28). Although assembled at Cowley
all the engines and gearboxes were made at Longbridge. In the last
few months of it life production was transfered to
Longbridge.
Austin
Allegro (ADO67)
The
Allegro was designed as the replacement for the popular 1100/1300
range, using the both the 'A' and 'E' Series engines. The design of
the body was more rounded than the model it replaced. One
distinguishing feature was the "quartic" steering wheel which was
not popular and soon dropped. Various versions were made including
an Estate, a Sports which had gaudy side strips was assembled in
Belgium and sold in the UK.
Austin
Mini Metro (LC8)
In
the October of 1980, British Leyland introduced the Austin Mini
Metro, the word Mini was soon dropped after launch. In the
prototype form it was known as ADO 88. The Chairman at the time was
Michael Edwardes who had taken up this appointment in November
1977. Every body working on the ADO88 were unhappy with the way it
was working out, the project launch date was October 1979. The new
chairman having tried the car also felt that it was not
sufficiently refined and that the styling was more akin to a van.
So the LC8 was born (LC standing for Leyland Cars) the intention
was that it would be a replacement for the Mini, which turned out
not be the case. It would carry over as many components as possible
to keep the cost down. The budget for LC8 was put at £270 million
which included the building of the New West Works. When it first
came out it was only available as a three door, which I felt was a
mistake. At the time of its launch, the Metro was hailed as British
Leyland's saviour, as the company was facing a serious financial
crisis at the time and there were fears that it could go out of
business. The name Austin was dropped at the end of 1989 and in
1990 became Rover Metro with the fitting of the 'K' series engine
and later on in 1994 after a face lift it became the Rover
100.
Austin
Maestro (LC10)
Austin
Montego (LC11) Cowley Build
Both
of these cars shared the same floor-pan and doors. The design of
the Maestro started in 1977 and would be a five-door hatchback. One
of the main features was the conventional MacPherson strut system.
On the engine front it had a variety of types starting with the 'A'
series at 1275cc the new 'R' series 1598cc. The 'R' series was only
in production for about sixteen months, to be replace by the new
'S' series 1598cc in July 1984. Various features included a
laminated windscreen as standard, body coloured plastic bumpers and
a electronic engine management system (ECU). On the transmission
front there was a departure in that a five speed Volkswagen gearbox
was fitted. The original dashboard was on the flimsy side, but in
early 1986 it was replaced with the Montego type.
Montego was launched in April 1984 an estate version arrived on the
scene later in the year, and proved to be a good seller. A seven
seater version was available with two rear facing child seats and
self-levelling rear suspension. 'O' series engines arrived on the
scene and also the economical Perkins diesel which had the Honda
PG1 gearbox.
The company was sold by the Government in 1986 to British Aerospace
and in the following year end, both Maestro and Montego lost the
Austin badges. The models stayed on in production, but in 1993 were
finally phased out to make way for the Rover 600 (Honda).
THE
END